RIA Intel›Advisers›Georgia›WILLIS INVESTMENT COUNSEL INC

WILLIS INVESTMENT COUNSEL INC

Advisory

N·GAINESVILLE, GA

Data as of Apr 30, 2026 · Source: SEC Form ADV

Total AUM

$4.2B

1-Year AUM Growth

+2.1%

3-Year CAGR

+4.7%

Employees

8

Assets Under Management

Total AUM$4.2B

Discretionary AUM$4.2B

Non-Discretionary AUM$0

Discretionary %100%

Total Clients235

Team

Total Employees8

Investment Advisers13

Employee Growth (1Y)+16.7%

Filing History

Total Filings on Record47

First FilingJun 14, 2001

Latest FilingApr 30, 2026

🔒 Full AUM trend chart and 47 historical filings spanning 25+ years

Registration

Status—

Registration Date—

SEC RegisteredYes

Exempt ReportingNo

⚡ Succession Risk Score

Our proprietary 5-pillar model analyzes founder tenure, ownership concentration, AUM dependency, and more to score transition risk.

📊 Peer Benchmarking

See how this firm ranks against peers nationally and by state across AUM growth, efficiency, team size, and 16 other metrics.

👥 Owners & Officers

View the complete ownership structure from SEC Schedule A/B filings, including control persons and their tenure.

🏦 Client Demographics

Detailed breakdown of client types including individuals, high-net-worth, institutions, pension plans, and charitable organizations.

Get the full picture on WILLIS INVESTMENT COUNSEL INC

Succession risk scoring, peer benchmarking, ownership structure, private fund details, and 20+ years of filing history.